Hoka® U Ora Primo

Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.

Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.

Engineered Knit: The technology and comfort in the shoe offers a seamless and snug fit that adapts to the shape of the wearer's foot. This innovative knitting technology allows for a reduction in material waste during production, making it a more sustainable option in the footwear industry. It enhances performance with features such as lightweight construction, breathability and better energy transfer for athletes.

PROFLY™: The PROFLY™ technology used by Hoka is an innovative approach to cushioning in running shoes. This two-part midsole combines a soft, marshmallow-like heel for maximum comfort and shock absorption, with dynamic cushioning in the toe area for efficient and quick rebound.

CMEVA (Compression molded EVA): CMEVA (Compression Molded Ethyl Vinyl Acetate) is a type of midsole material commonly used in sports footwear. This material is known for its excellent cushioning properties as it compresses and then returns to its original shape, providing constant support and comfort. CMEVA is lighter and offers better shock absorption compared to conventional EVA

Rubber: The rubber sole is a traditional and highly reliable element in the construction of footwear, valued especially for its extreme mechanical resistance and grip. This contact layer is made of natural or synthetic rubber, which is characterized by its high density and elasticity. Due to its physical properties, it provides excellent traction on a wide range of surfaces, from smooth asphalt to unpaved terrain. In addition, the rubber is naturally waterproof and resistant to temperature fluctuations, ensuring stability and a secure stride in a variety of climatic conditions.

Recycled rubber: It represents a sustainable path to high performance with minimal environmental impact. This material is created by processing used rubber, for example from industrial surpluses or old tyres, thus closing the production cycle and saving primary resources. Despite its ecological origin, it retains excellent mechanical properties such as flexibility, abrasion resistance and reliable traction. It is the ideal choice for modern footwear that combines functional design with responsibility towards the planet.