- Men's shoes
- HOKA®
- Hoka® U Ora Primo Light Roast/ Asphalt Grey






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Materials
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
Engineered Knit: The technology and comfort in the shoe offers a seamless and snug fit that adapts to the shape of the wearer's foot. This innovative knitting technology allows for a reduction in material waste during production, making it a more sustainable option in the footwear industry. It enhances performance with features such as lightweight construction, breathability and better energy transfer for athletes.
PROFLY™: The PROFLY™ technology used by Hoka is an innovative approach to cushioning in running shoes. This two-part midsole combines a soft, marshmallow-like heel for maximum comfort and shock absorption, with dynamic cushioning in the toe area for efficient and quick rebound.
CMEVA (Compression molded EVA): CMEVA (Compression Molded Ethyl Vinyl Acetate) is a type of midsole material commonly used in sports footwear. This material is known for its excellent cushioning properties as it compresses and then returns to its original shape, providing constant support and comfort. CMEVA is lighter and offers better shock absorption compared to conventional EVA
Rubber: The rubber sole is a traditional and highly reliable element in the construction of footwear, valued especially for its extreme mechanical resistance and grip. This contact layer is made of natural or synthetic rubber, which is characterized by its high density and elasticity. Due to its physical properties, it provides excellent traction on a wide range of surfaces, from smooth asphalt to unpaved terrain. In addition, the rubber is naturally waterproof and resistant to temperature fluctuations, ensuring stability and a secure stride in a variety of climatic conditions.
Recycled rubber: It represents a sustainable path to high performance with minimal environmental impact. This material is created by processing used rubber, for example from industrial surpluses or old tyres, thus closing the production cycle and saving primary resources. Despite its ecological origin, it retains excellent mechanical properties such as flexibility, abrasion resistance and reliable traction. It is the ideal choice for modern footwear that combines functional design with responsibility towards the planet.
Details
Hoka® is the running special that Kanye West wears, and that's saying something. What do you have to do to get Kanye to wear your brand? This.
Radical change comes when you're trying to solve a very simple problem. The founders of the Hoka® brand know this. They had a long-term goal of improving their endurance race times by designing a shoe that would go faster and better downhill - but in the process of figuring out how to do that, they unfortunately inadvertently discovered running shoes.
Their new shoes not only helped improve the downhill run, but also improved the uphill experience. And then down again. And up again. It turns out that redesigning a shoe that helps an athlete cover a distance of 100 miles in challenging conditions can help all runners deliver a great performance. While the founders ran trails at night, their day job was in gravity sports. They were involved in several innovations in winter sports and cycling - including parabolic skis. Every day we asked the same question: "How do we go even faster?" They answered it with a shoe, which at first, but some refused. But a few runners welcomed it, tried it out, and, world wonder, those runners started winning races, and those who initially refused quickly became wary. And now Hoka® is one of the market leaders in running shoes.
Hoka® running sneakers carry the vibe of surfing, skiing, cycling, but most importantly running. So if you're looking for a top running shoe, bet on Hoka®. In our range of running shoes, you'll find both men's and women's Hoka models such as the Clifton Edge or Elevon 2.
| Carrier | Price | Delivery days |
|---|---|---|
| DHL Premium - express | from 13 € | From Thursday 26.3.2026 |
| FedEx | from 12 € | From Friday 27.3.2026 |
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. More info
How to return goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
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