REPRESENT Storm Runner

Represent: Manchester's Finest in Luxury Streetwear

From a university project in a backyard shed to the global runways of Milan and New York. That is the trajectory of Represent Clo, the British brand founded by brothers George and Mike Heaton in 2011. What started with printing graphics on basic blanks has evolved into a powerhouse of British luxury streetwear. Represent isn't just about clothing; it's about an aesthetic that blends rock-n-roll edge, vintage washes, and a relentless pursuit of the perfect fit. If you're looking to elevate your rotation with pieces that speak volumes without shouting, you're in the right place.

The Owners Club: More Than Just a Slogan

You’ve seen the branding. The Represent Owners Club collection is arguably the entry point for many into the brand's ecosystem. But don't mistake popularity for hype—this is about community. The Represent Owners Club hoodie and matching Owners Club t-shirt are staples in the streetwear world for a reason. They feature the brand's signature oversized fit, dropped shoulders, and heavyweight cotton that feels substantial. This isn't fast fashion; this is gear designed to age beautifully with every wear. The graphic prints often nod to vintage car clubs and heritage aesthetics, making you feel like part of an exclusive team.

247: The Everyday Uniform

While the mainline focuses on luxury and vintage aesthetics, the Represent 247 line changed the game for functional fashion. The concept? Clothing you can wear 24 hours a day, 7 days a week, for every scenario—from a grueling leg day at the gym to a business meeting or a night out. The flagship product here is the Represent 247 pant. These cargo-style trousers offer 4-way stretch, water-repellent fabrics, and a silhouette that looks sharp with both Represent sneakers and technical running shoes. If you are looking for the ultimate intersection of performance and style, the 247 by Represent collection delivers the goods.

Footwear: Bully, Reptor, and The Apex

For a long time, clothing brands struggled to make respectful footwear. Represent shattered that curse. Their shoe game is now as strong as their apparel.

• Represent Reptor Low: This silhouette pays homage to classic skate and basketball shoes from the late 80s but twists it with premium Italian suede and leather. The "REP" letters subtly hidden in the side paneling is a detail for the insiders.
• Represent Bully Sneaker: Riding the wave of chunky, puffed-up 90s skate shoes, the Bully is aggressive, bold, and incredibly comfortable. It features complex layering and a ballistic nylon mesh that sets it apart from your standard kicks.
• The Apex: A bridge between a vintage basketball high-top and a modern luxury sneaker. Clean lines and premium materials make this a versatile choice.

Why Represent Stands Out

It comes down to the details. We are talking about hand-destroyed denim, unique wash processes that make a new Represent hoodie look like a vintage gem from 1995, and hardware (like zippers and poppers) that feels heavy and premium. Whether you are hunting for a graphic Represent tee, a pair of their perfectly stacked jeans, or a flannel overshirt to complete the look, the quality is palpable.

At Footshop, we curate the best from their seasonal drops. From the Owners Club staples to the technical precision of the 247 line and the latest Represent shoes. Dive into the collection and see why the Heaton brothers have put Manchester firmly on the global fashion map.