Haglöfs Mimic Alert hood

Haglöfs: Swedish Outdoor Minimalism with Over a Century of History

The brand Haglöfs is among the most respected manufacturers of premium outdoor clothing, footwear, and gear worldwide. Its story began in 1914 in a small Swedish village, Torsång, when founder Wiktor Haglöf crafted his first backpack for local lumberjacks and farmers. From its humble beginnings, the company has evolved into a global leader in innovation, sustainability, and technical design, while maintaining its original philosophy: to produce reliable and durable gear that withstands the harshest Nordic conditions.

History and Evolution of the Brand

• 1914 (Foundation): Wiktor Haglöf sews the first backpacks in the family barn. His goal was to ease the work of those spending all day outdoors in challenging weather.

• 1930–1950 (Growth): The company builds its own factory and expands its product range. Haglöfs backpacks become popular among hikers, the military, and foresters across Sweden.

• 1980–1990 (Modernization): Haglöfs transforms its offering from specialized gear to a modern outdoor sports brand, introducing the first technical jackets and modular backpacks.

• 2000–Present: The brand becomes a pioneer in ecological sustainability in textiles (introducing bluesign® certifications and recycled materials) and expands into international markets.

Main Product Categories

1. Clothing (Outerwear & Layering)

• Hardshell Jackets and Pants: Utilizing membranes like GORE-TEX® and proprietary PROOF™ membranes for maximum waterproofing and breathability during alpine hiking, ski touring, and climbing.
• Softshell and Windproof Layers: Designed for high activity with an emphasis on flexibility and ventilation.
• Insulated Layers (Down & Synthetics): Down jackets use hydrophobic down (Mimic Gold/Mimic PLATINUM) that keeps you warm even in damp conditions.
• Functional Base and Mid Layers: Merino wool and synthetic knits designed for effective moisture management and body temperature regulation.

2. Backpacks and Bags

• Hiking and Expedition Backpacks: Known for their ergonomics, adjustable back systems, and high load capacity.
• Urban and Daypacks: Legendary models like Tight with their iconic drop shape, combining outdoor durability with urban style.
• Travel and Waterproof Bags (Duffels): Resistant to abrasion and weather conditions.

3. Footwear

• Hiking and Trekking Shoes: Developed with a focus on stability, foot protection, and traction on wet and unpredictable terrain (utilizing Vibram® soles or ASICS technologies).
• Low Approach and Trail Shoes: For quick movement in mountainous terrain.

Sustainability Philosophy (Sustainable Performance)

Haglöfs is a leader in environmentally conscious manufacturing. The brand is built on the principle of “Beat the Elements, Don't Harm Them”:

• bluesign® System: Most materials used meet the world's strictest environmental standards.
• PFC-Free DWR: Elimination of harmful fluorocarbons from water-repellent fabric treatments.
• Recycled Materials: Extensive use of recycled polyester, polyamide, and certified down (RDS – Responsible Down Standard).
• Repairability and Durability: Products are designed to last decades and can be easily repaired, reducing their overall carbon footprint.