Gramicci G-ZERO PRIMALOFT® Jacket

Project a sense of freedom into your outfits, just as Mike Graham did when he started his new brand Gramicci in the 1970s. From the free-spirited years to today's modern era, he has created original combinations that fuse the outdoors with streetwear. Tight yet casual sweatshirts, pocket shorts or modern climbing pants. Gramicci is not afraid of revolution and is changing the outdoor clothing scene forever.

But originally Mike Graham, who named the Gramicci brand after his nickname in Stonemasters, created gear purely for climbers. He started with portable tents that you could sleep in on the rocks. And because he couldn't find comfortable shorts ideal for bouldering anywhere, he started designing and making his own. When he and his friends tried them out and made sure everything worked, the Gramicci brand was born. Not only did they start offering special climbing gear, but they quickly dove into making outdoor clothing that focuses mainly on comfort, functionality and technology.

In 2011, to celebrate their 30th anniversary, Gramicci launched a special G Movement line with NPT fabric. It is a blend of the most durable and organically grown natural fibres combined with free thinking to offer a different style for performance sports enthusiasts and the easy-going urban lounger. Whether you belong to one group or the other, don't wait to get your hands on some comfortable Gramicci clothing too.