- Men's shoes
- On
- On Cloud
- On M Cloudflow 4 White/ Hay
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€173.00VAT incl
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On Cloud
The iconic series is back. It's no coincidence that On Cloud running shoes are disappearing from warehouses at the speed of Usain Bolt. Because these are the lightest fully cushioned shoes with the latest styling technology. They've climbed countless Olympic podiums, appeared on Parisian catwalks and boasted several prestigious awards. When you're running your favourite route, try to see how many other runners are wearing these speedos. It's almost impossible not to see On Cloud running shoes. Cushioned impact, superior performance and grip, fast lacing, contoured heel. And those are just the basic reasons why they're so popular with runners. Do you already have them in your shoe closet?
Materials
Upper
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
Midsole
CloudTec®: Technology developed by Swiss company On that is designed to improve the performance of running shoes. It incorporates unique hollow cylindrical elements in the outsole, known as Clouds, that compress vertically and horizontally to provide a soft landing and strong take-off.
Helion™: Helion™ technology is a leading innovation in the world of running shoes, providing a unique combination of lightness, flexibility and energy return. Often found in the midsoles of high-performance running shoes, this foam compound is constructed with Pebax material that offers exceptional cushioning and durability. It works in tandem with other technologies, such as the Speedboard carbon plate, to increase the efficiency and speed of the runner.
Sole
CloudTec®: Technology developed by Swiss company On that is designed to improve the performance of running shoes. It incorporates unique hollow cylindrical elements in the outsole, known as Clouds, that compress vertically and horizontally to provide a soft landing and strong take-off.
Details
The shoes run half a size smaller. So if you normally wear size US9, we recommend ordering size US 9,5.
When choosing a size of running or outdoor shoes, it is recommended to have a margin of at least 1 cm in front of the longest toe. This space allows the foot to move naturally, stretching the foot, preventing possible foot problems.
Sport: Running
Surface: Roads, Treadmill
Support: Neutral, Stable (pronation)
Feature: Breathable
Weight: 235g
Cushioning: Medium, Low
Drop: 9mm
Activity: Daily training, Tempo training
Stack height forefoot: 23mm
Stack height rearfoot: 31mm
Reference: 3MD30101018
The eco-friendly label
is used for products that are made using more environmently-friendly proceses which uses less water, energy and chemicals. Products with international certifications such as bluesign®, the 100 standard by OEKO-TEX® and MADE IN GREEN by OEKO-TEX® are placed under this label.
Recycled
Products with this label are made mostly of recycled materials mostly made from old waste such as plastic bottles and clothes. These products has smaller environmental footprint thanks to processing more waste materials than virgin materials.
Interested in how we assess sustainability at Footshop and what we’re doing about it? See our sustainability page.
They look a little like sneakers from the future. And maybe they are. He revolutionized running shoes, which Forbesnoticed and called the biggest innovation in this segment. We're talking about the unique patented CloudTec® sole technology , which perfectly cushions the footfall and adapts to your running style.
The brand is the brainchild of former professional athlete Olivier Bernhard, who wanted to create the perfect shoe for maximum performance and unparalleled comfort. He joined forces with Swiss engineers and the result is a completely unique shoe that is loved not only by runners, but also by world-class athletes and lovers of innovative design. In 2019, top tennis player and Olympic champion Roger Federer became co-owner of the brand and helped develop a premium line of sports and lifestyle footwear for On.
On also focuses on sustainability. It makes extensive use of recycled materials, minimizes waste and delivers functional innovations with a planet- and resource-friendly approach. Of course, without any compromise on the legendary Swiss quality and precision.
The On running shoes will support your athletic performance to the maximum. Every step in them will be light, natural and addictive. Whether you're running around town, in the mountains, or just looking for a comfortable sneaker with an unconventional design for everyday wear
| Carrier | Price | Delivery days |
|---|---|---|
| DHL Premium - express | from 13 € | From Tuesday 17.2.2026 |
| FedEx | from 12 € | From Wednesday 18.2.2026 |
What if my shoes won't fit?
If you receive the wrong size, we’re happy to help you get the right one. Please visit our return page for assistance. More info
How to return goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
