Fjällräven 1960 Logo Hat

In the early 1960s, it was just a small basement in northern Sweden. Today you can find Fjällräven stores all over the world. The Fjällräven brand was originally focused on outdoor gear, but after a few walks around town, it's probably no surprise that it's the ubiquitous Kanken backpacks that have made Fjällräven a household name with the wider public.

But that doesn't mean the brand has abandoned its origins. On the contrary - even today, Fjällräven continues to produce tents, sleeping bags and general gear for even the harshest conditions. By the way, Fjällräven is also very particular about the origin of its materials. Since 2014, for example, the brand has launched the Down Promise programme, through which it documents the origin of the feathers in its outdoor products and, above all, whether the birds in the farms are well cared for.

So explore the offer of one of the most progressive brands in the fashion field in the context of environmental responsibility. Explore the Fjällräven range on Footshop.