MISBHV Culture Research Unit Cap

Do you think a fashion brand can be created in a DIY style? No? Then you probably don't know about the Polish clothing brand MISBHV. It was created in a short period of time by Tomasz Wirski and Natalia Maczek without any business plan, corporate philosophy, budget or experience. They simply came up with a modest project of a line of T-shirts with personal authenticity that captivated the market. Today, it is featured at major fashion events (like NY Fashion Week), draws crowds and collects awards from the most important fashion magazines. Even the most discerning streetwear lovers like Rihanna, A$AP Rocky, The Weeknd, Gigi and Bella Hadid believe in this unique MISBHV philosophy. It stays on the scene thanks to three basic rules:

Rule one: Do whatever you want

The first rule is freedom and liberty. It incorporates inspiration from the aesthetic of the early 21st century, a time when MISBHV's founders were coming of age. That means a load of provincial disco style and provocative clothing combinations. They create clothes in accordance with their own beliefs and style, not according to what's hot at the moment. This often never ceases to surprise his fashionable audience. Do you want to surprise yourself?

Rule two: Trust your intuition

Thanks to the second rule, Tomasz and Natalia stay true to their intuition and instincts. They work on MISBHV clothes according to their own rules and don't just rely on cold calculations or planning. They do what they like and avoid what they are not attracted to. They don't impose themselves on anyone, and as the old, hackneyed phrase goes - they listen to the voice of their heart. Will you listen to it too?

Rule three: Remember who you are

The third rule is that the MISBHV brand emphasizes who they are and where they come from. It stays true to its home country of Poland, and building its image abroad is important to it. They don't forget any of the values that link it to Poland - freedom, solidarity, tolerance and beauty. Thanks to this, she still manages to go mainly by her own rules, which are quite different from the standards in the fashion industry.

What about you? Do you remember who you are? Get yourself a few pieces of MISBHV clothing and show your unique personality.