Awake NY King Logo Trucker Hat

The Awake NY brand is inspired by the eclecticism of the New York streets in the early 90s. Colours, neon, the advent of technology and a pervasive optimism driven by a desire to express oneself. Awake NY was founded by Angelo Baque, a former Supreme employee, whose project reflected the diversity spawned by the endless inspiration of the city that never sleeps. Although it only began in 2012, Awake NY has quickly made a name for itself in the streetwear world thanks to its unique approach to designs and custom cuts. This is also why it has already collaborated with icons like Reebok, Carhartt WIP and artists like Jean-Michel Basquiat. Explore the brand's selection on Footshop, which should definitely be on your wishlist.